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SCORE TIPS

Motivational

Lead By Example To Grow Your Business

What makes a business grow? Leadership. The leadership and vision of the entrepreneur light the way for business success. You and your employees follow the course you have set for the business. Be sure that you lead by example when it comes to working hard, valuing lifelong learning and appreciating employee’s contributions. Your personal attitudes and actions influence those around you.

IDENTIFYING USERS INTENT BY THEIR USE OF KEYWORDS/PHRASES

Submitted by chuck on Tue, 05/25/2010 - 11:08
on your website is to look closely at your “stats” report (hopefully, you are using Google Analytics) and see what words or phrases to find your website. You might be surprised once you determine what combination of keywords best captures the reason(s) for coming to your site.

From my research there at least three user types. These are: Information Seekers, Shoppers and Buyers. Let’s discuss each:

CREATING ON-LINE “COMPETITIVE ADVANTAGE” IN TODAY'S MARKET

Submitted by chuck on Tue, 05/11/2010 - 14:25

For years the phrase “competitive advantage” is never far from our minds when thinking of developing marketing plans, product development or adding a new product or service. Business schools love to lecture on using “competitive advantage”, but the game has changed. I'll explain a little later.

SCORE Tips

Review Effort and Reward Performance

CREATING “COMPETITIVE ADVANTAGE” IN TODAY'S MARKET

From:Chuck St. Arnaud
Chairman & CEO
Systems Connect, Inc.

For years the phrase “competitive advantage” is never far from our minds when thinking of developing marketing plans, product development or adding a new product or service. Business schools love to lecture on using “competitive advantage”, but the game has changed. I'll explain a little later.

Tips from SCORE

Staff Selection Is Critical To Success

A business is only as good as the people who manage it. Customer service throughout the organization is the culture that contributes to both employee and customer morale. As an employer, you want to hire and retain the employees most qualified for the positions within your company.

Tips from SCORE

Choosing a location for your store.

Your retail location can mean the life or death of your business. Many different factors need to be considered before you commit yourself to a location. If you are in a business-to-business market, mail order business or commercial operation--your location may not seek heavy foot traffic. However, if you are in a retail business, visibility, easy access and community presence are important. Consider the following things when choosing a location.

Using Facebook, Twitter or Email Marketing

Submitted by chuck on Fri, 01/22/2010 - 15:55
Facebook, Twitter or Email Marketing

With the incredible growth of social networking sites and especially Facebook and Twitter, business people are asking “Is Email Marketing Dead?” My comment “No, but why not use all three in concert to gain the best from all of them!”

FACEBOOK:

Marketing for Lawyers

Submitted by chuck on Thu, 01/07/2010 - 14:18

Lawyers face the same challenges that all businesses face and that is to effectively get the most out of their marketing budget. All marketing campaigns have one result in common and that is “to beat the competition”. Because of the number of Law Firms on the Internet and non-Internet, the competition is fierce and the results of their marketing or advertising may not produce the results for the amount of money they spend.

Why Every Business Needs a Website

Take advantage of a powerful sales marketing tool, the Internet. Growing at 100% per year since 1988, the Internet is changing business globally-offering the small business owner a chance to compete with larger companies. Today, the small business has the opportunity to jump ahead, providing personalized service through the Internet. Here are a few reasons why a website can be a powerful tool for small businesses.