Take advantage of a powerful sales marketing tool, the Internet. Growing at 100% per year since 1988, the Internet is changing business globally-offering the small business owner a chance to compete with larger companies. Today, the small business has the opportunity to jump ahead, providing personalized service through the Internet. Here are a few reasons why a website can be a powerful tool for small businesses.
You can provide customer support. The Internet allows you to personalize your business and communicate with customers. On your site, you can allow customers to easily contact you with inquiries about products or services.
Stay open 24 hours a day! You can be open for business 24 hours a day, 7 days a week and even get some sleep! People contact you or visit your website at their own convenience. Giving people the option to view your products at all times will boost your sales.
It’s a global connection. The Internet is used by millions worldwide. In order to reach a more diverse audience, you can translate your website into a number of different languages and offer a language option on your home page.
You might be asking yourself, where do I start? In most cases it is a good idea to contact a developer or programmer to make your website. You will need to purchase a domain name. One site you can purchase domain names on is www.godaddy.com. Make sure your website is easy-to-use. If it is too confusing, the visitor will leave. Users will not wait long for your home page to load either. Keep the message clear and direct. A visitor should immediately be presented with a description of your site, its purpose and its content. Update frequently so users will have a reason to return.
For more information about developing your company’s website, contact SCORE.
Service Corps of Retired Executives, or SCORE, was formed in 1964 as a nonprofit association dedicated to entrepreneur education and the formation growth and success of small businesses. Contact the Savannah chapter at 912-652-4335. For information go to www.scoresav.org